← All solutionsLuxury & fashionRarity, proven.
Rarity, proven.
Resale, owned.
Counterfeit is a brand erosion problem before it is a revenue problem. PRVNZ turns every product into a verifiable asset that follows your customer from purchase to resale to inheritance — across any market, in any language. Product passport regulation is a free byproduct, not the headline.
What you ship
The PRVNZ stack, configured for luxury & fashion.
- Brand-controlled second-hand market
- Customs flagging and gray-market detection
- Loyalty that survives ownership changes
- Atelier-grade scan experiences
Regulations in scope
Every law that touches luxury & fashion.
INFORM Consumers Act
US INFORM Consumers Act
Marketplace seller verification at scale.
Online marketplaces operating in the US must verify high-volume third-party sellers and disclose their identity to buyers. The first major enforcement action — against a leading marketplace in September 2025 — set the bar for what verification documentation regulators expect.
Read the alignmentOther regulations to watch:EU DPP (textiles)US INFORM Act